About Sidebar Design

Hi, I’m Hilde - Founder and Lead Designer at Sidebar Design. As a (well-) seasoned creative professional, I bring a unique blend of creativity, intuition, and goal-orientated focus to my work (and by focus I mean nonsense). I have deep roots in design, branding, and illustration (with some fresh experience in digital marketing) that has equipped me to excel both creatively and corporately (is that a word?).

During the last 2 years, I had the privilege of diving deep into the world of law firm strategy. This experience sharpened my understanding of the legal industry’s unique challenges and opportunities, particularly in how law firms can effectively position themselves in a competitive market. It was here that I discovered the untapped potential for law firms to differentiate themselves through truly distinctive branding.

Now, as the founder of Sidebar Design, I’m channelling that experience into something new and transformative. At Sidebar, the mission is to be a game-changer when it comes to law firm branding. I believe in moving beyond traditional, formulaic approaches, creating brands that are engaging, unique, and strategically crafted to resonate deeply with clients.

My work at Sidebar goes beyond aesthetics. I specialise in strategy-based design that aligns with each law firm's core values and business goals. Whether it's brand identity development, collateral design, or online strategy, my approach ensures that every element is purposeful, impactful, and truly unlike anything else in the legal sector.

Humour, creativity, and a deep commitment to professionalism (read: office shenanigans) continue to be cornerstones of my approach. While I’m all about crafting serious, effective branding, I still believe that a light-hearted touch fosters positive and collaborative relationships.

Let’s connect to explore how we can transform your brand into something truly extraordinary. Whether you’re looking to break the mould in your firm’s branding, need strategic design solutions, or just want to chat over virtual coffee, I’m eager to collaborate and bring fresh ideas to the table.