The best advice I’ve ever been given wasn’t actually advice in the conventional sense, but a former colleague once pointed out something that has become ingrained inside my brain. They said that I have a habit of giving people lemons when they ask for oranges.

Lawyers already know content matters. They understand that well-written articles, blog posts, and social media posts help build their brand, attract the right clients, and position them as trusted experts. But creating that content? Woof.

Memes may feel like public domain goldmines, but most of them are not free to use—at least, not commercially. If your firm is using memes for business purposes (whether in marketing, social media, or even client presentations), you could be violating copyright laws.

Simplicity. It’s not just about tidying up your law firm’s brand—it’s about building trust, creating clarity, and carving a niche in the legal field.

Your logo is more than just a symbol; it’s your law firm’s identity wrapped up in one visual. But what happens when that logo stops working for you? Maybe it never really worked to begin with…

Branding is more than just your logo, colour palette, or website font choice. It’s how your firm communicates its values, mission, and expertise to potential clients. But what happens when your brand no longer fits who you are or attracts the right clients?

It’s time for a reality check: Facebook is not the powerhouse it used to be for law firms. While it might have been the go-to platform for building an online presence a decade ago, its relevance for professional services has seriously waned.

The cornerstone of your LinkedIn presence is your profile. It is your first impression, your personal brand statement, and a dynamic showcase of your professional life. Here we share some key elements to consider when creating an engaging LinkedIn profile.

A good brand strategy is a vital part of any successful business, providing a roadmap to guide key decisions, customer engagement, and all marketing activities. It’s also helpful in determining the correct visual and creative direction for your brand.

Empathy in branding goes beyond creating something visually appealing. It’s about understanding your brand’s audience on a deeper level—knowing what drives them, what they care about, and what resonates with them emotionally.

In many different industries, including the legal sector, branding has long been recognised as a critical element of business success.

This handleless coffee pot is wildly unpractical. How would you pour out the coffee? Would you not burn your hands beyond belief? In a real-world scenario, all of these limitations might render the pot useless, but in the world of creativity, who even cares?

In the creative world, there’s always a strong push towards completion. We celebrate finished projects, crossed-off to-do lists, and tangible results. But what if the true art isn’t just about finishing everything we start, but about knowing when to stop?

Client personas serve as a guiding light for your marketing strategy, illuminating the path towards better communication, connection, and ultimately conversion. But why are these personas so critical?

Selecting the right colours for your law firm's branding is a critical decision that can influence how potential clients perceive your firm. Here’s a guide on how to make more informed choices.

In legal branding and marketing, the right colours can convey trust, professionalism, and competence. Colours can evoke emotions and influence how people perceive your brand.