The best advice I’ve ever been given wasn’t actually advice in the conventional sense, but a former colleague once pointed out something that has become ingrained inside my brain. They said that I have a habit of giving people lemons when they ask for oranges.

Lawyers already know content matters. They understand that well-written articles, blog posts, and social media posts help build their brand, attract the right clients, and position them as trusted experts. But creating that content? Woof.

Empathy in branding goes beyond creating something visually appealing. It’s about understanding your brand’s audience on a deeper level—knowing what drives them, what they care about, and what resonates with them emotionally.

This handleless coffee pot is wildly unpractical. How would you pour out the coffee? Would you not burn your hands beyond belief? In a real-world scenario, all of these limitations might render the pot useless, but in the world of creativity, who even cares?

In the creative world, there’s always a strong push towards completion. We celebrate finished projects, crossed-off to-do lists, and tangible results. But what if the true art isn’t just about finishing everything we start, but about knowing when to stop?