It’s time for a reality check: Facebook is not the powerhouse it used to be for law firms. While it might have been the go-to platform for building an online presence a decade ago, its relevance for professional services has seriously waned.

The cornerstone of your LinkedIn presence is your profile. It is your first impression, your personal brand statement, and a dynamic showcase of your professional life. Here we share some key elements to consider when creating an engaging LinkedIn profile.

Client personas serve as a guiding light for your marketing strategy, illuminating the path towards better communication, connection, and ultimately conversion. But why are these personas so critical?