Harrison:
A Strategic Law Firm Brand
The brand identity for Harrison is a strategic initiative to align the firm’s identity with the firm’s mission and market demands. This brand will position Harrison as a modern, trustworthy, and innovative leader in the legal industry, ready to meet the challenges and opportunities of the future.
Primary Logo
This concept stands out as a universally appealing option for Harrison, as it effectively bridges the gap between tradition and modernity. This concept can resonate with a diverse range of clients by combining timeless design elements with a sophisticated and professional aesthetic. The elegant serif font evokes a sense of tradition and timelessness.
Harrison was established on the principles of integrity, excellence, and a deep respect for the rule of law. Over the years, the firm has built a reputation for its unwavering commitment to these values, providing clients with reliable and high-quality legal services. This brand is a nod to the firm’s illustrious history while positioning it for continued success in the future.
The overlapping, translucent shapes reflect the firm’s clarity of purpose and symbolise the interconnectedness of tradition and modernity.
Firm Values
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Harrison’s focus on emerging technologies as well as their hands-on experience in modern sectors like film and media, reflects a value for modernity. They are engaged with current trends and apply contemporary legal solutions to meet the evolving needs of their clients.
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The firm’s wide range of services, willingness to discuss various fee arrangements, and international alliance partnerships demonstrate a strong commitment to their clients. This includes dedication to achieving their clients’ objectives, minimising risks, and maximising recovery.
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Harrison’s diverse service offerings, including emergency injunctions and assistance with regulatory investigations, show responsiveness to various legal challenges. Their aim to provide full assessments and work across borders also illustrates an ability to act swiftly and effectively to meet the immediate needs of clients.
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With areas of expertise ranging from intellectual property rights to data protection law, Harrison's service offerings are specialised to meet the unique and complex needs of their clients.
Colour Palette
The colour palette for Harrison is designed to convey trust, professionalism, and sophistication, ensuring that it appeals to a broad range of clients while staying true to its core values.
Navy Blue (#0A367E): Navy blue is associated with authority, professionalism, and stability. It is a classic colour, often used in corporate and legal settings.
Bright Blue (#2A8BF2): Bright blue signifies confidence, strength, and reliability. It’s bold enough to draw attention while maintaining a professional demeanour.
Pale Blue (#D0E6F8): Pale blue represents clarity and tranquility. It adds a light and airy feel to the design.
Light Grey (#E9EBEE): Light grey represents balance and neutrality. It’s a versatile colour that complements the other shades without overpowering them.
Light Blue (#6EC1E4): Light blue is associated with calmness, trust, and openness. It creates a welcoming and friendly impression.
White (#FFFFFF): White symbolises purity, simplicity, and clarity. It provides contrast and makes other colours stand out.
