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5 Signs It’s Time for a Brand Refresh

Branding is more than just your logo, colour palette, or website font choice. It’s how your firm communicates its values, mission, and expertise to potential clients. But what happens when your brand no longer fits who you are or attracts the right clients?

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The Importance of Empathy in Branding

Empathy in branding goes beyond creating something visually appealing. It’s about understanding your brand’s audience on a deeper level—knowing what drives them, what they care about, and what resonates with them emotionally.

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