Blog
The “Less is More” Approach to Law Firm Branding: Why Simplicity Wins
Simplicity. It’s not just about tidying up your law firm’s brand—it’s about building trust, creating clarity, and carving a niche in the legal field.
Why Your Logo is Holding You Back
Your logo is more than just a symbol; it’s your law firm’s identity wrapped up in one visual. But what happens when that logo stops working for you? Maybe it never really worked to begin with…
5 Signs It’s Time for a Brand Refresh
Branding is more than just your logo, colour palette, or website font choice. It’s how your firm communicates its values, mission, and expertise to potential clients. But what happens when your brand no longer fits who you are or attracts the right clients?
The Importance of Empathy in Branding
Empathy in branding goes beyond creating something visually appealing. It’s about understanding your brand’s audience on a deeper level—knowing what drives them, what they care about, and what resonates with them emotionally.
The Power of Branding for Law Firms
In many different industries, including the legal sector, branding has long been recognised as a critical element of business success.
The Psychology of Colour in Law Firm Branding
In legal branding and marketing, the right colours can convey trust, professionalism, and competence. Colours can evoke emotions and influence how people perceive your brand.
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The Brand Advocate: Strategic, slightly irreverent, and here to turn your law firm’s brand from meh to memorable.